Qualified Isn’t Enough

Develop Your Story. Land the Interview. Win The Job.

Qualified isn't Enough
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QUALIFIED BUT NOT GETTING OPPORTUNITIES?
IF NOT, THE CAREER VELOCITY™ SYSTEM IS FOR YOU.

The Career Velocity system is a uniquely designed framework to help executives and aspiring leaders create their Unique Value Proposition and execute an effective job search strategy and marketing campaign. The inspiration behind the book Qualified Isn’t Enough, Career Velocity is a comprehensive career coaching program that empowers you to become the candidate of choice.

THREE PHASES OF CAREER VELOCITY

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PHASE 1: UNIQUE VALUE PROPOSITION –
Clarify Your Story

Before you market yourself, you need a clear, compelling understanding of your strengths, leadership impact, and career direction. Without this foundation, you’ll struggle to stand out in a crowded executive job market.

1. Uncover Your Strengths, Values & Motivations

Using the YouMap® Profile, we define the unique strengths, values, and motivations that shape who you are so you can confidently align your next move with what matters most.

2. Define Your Leadership Approach

Hiring decision-makers need to know how you lead, make decisions, and solve problems. Using the Adaptive Leadership model, we refine how you articulate your leadership philosophy, so it resonates with decision-makers.

3. Build Your Career Story & Throughline

Your career isn’t a list of job titles—it’s a story of impact. No matter how complex your story, we identify the common thread that ties your experience together, shaping a clear, compelling narrative that makes sense to decision-makers.

4. Create Your Career Data Vault

Executives are hired for results, not responsibilities. We build a data-driven archive of key wins, quantifiable successes, and leadership impact—so you have the evidence needed to craft powerful résumés, LinkedIn profiles, and interview stories in Phase 2.

5. Craft Your Unique Value Proposition (UVP)

Now, we pull everything together into a concise, compelling UVP—so when someone asks, “Tell me about yourself,” you deliver an answer that sparks interest and opportunity.

PHASE 2: MARKET POSITIONING – Become the Candidate of Choice

Once your value is clear, it’s time to position yourself where decision-makers are looking and ensure your career assets work for you.

6. Optimize Your Career Assets (Résumé & LinkedIn)

A résumé should sell your impact, not just list your responsibilities. We refine your résumé and LinkedIn profile to emphasize business results and leadership strengths—so you stand out to recruiters and hiring executives.

7. Master Executive-Level Interviews

Executives don’t get hired for their résumés—they get hired for their presence, problem-solving, and communication. We refine your interview strategy, executive presence, and stories so you deliver clear, confident, and compelling answers that resonate with decision-makers.

8. Build a Proactive Job Search Strategy

We know the traditional job search is broken and applying online is a waste of time. We create a structured, proactive job search plan focused on targeted outreach and strategic networking—so you land opportunities before they’re even posted.

PHASE 3: THOUGHT LEADERSHIP – Position Yourself for Long-Term Success

The best way to future-proof your career? Be seen as an expert before you need your next job.

9. Establish Thought Leadership & Industry Visibility

When people see you as a leader, they come to you with opportunities. We help you create a simple, strategic thought leadership plan—so you stay visible, relevant, and in demand for future executive roles.

TAKE CONTROL OF YOUR CAREER

This isn’t about chasing job postings or waiting to be picked. Career Velocity™
gives you a structured, proactive approach to
position yourself as the ideal candidate, secure top opportunities, and step into the leadership role you deserve.

HOW WE CAN WORK TOGETHER

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EMAIL OR SEND ME A LINKEDIN DM FOR INFORMATION ABOUT ANY OF THE FOLLOWING COACHING OFFERINGS:
  • 1:1 PRIVATE CAREER VELOCITY COACHING ENGAGEMENT
  • RARE CANDIDATE INTERVIEW PREP PACKAGE (WITH OPTIONAL FINALIST PRESENTATION ADD-ON)
  • YOUMAP™ PROFILE ASSESSMENT AND STRENGTHSFINDER COACHING DEBRIEF
  • RESUME AND LINKEDIN PROFILE REVIEWS
  • BOOK ME AS A KEYNOTE SPEAKER OR WORKSHOP FACILITATOR
SELF-STUDY MICRO PROGRAMS
  • CAREER TRANSITION STRATEGY VIDEO COURSE AND WORKBOOK
  • NETWORKING BEST PRACTICES: HOW YOUR NEXT EXECUTIVE ROLE FINDS YOU, THE SERIES

The Career Velocity offerings are designed to help empower you to become the candidate of choice.

WHY HIRE ME?

MY EXPERTISE
  • CORPORATE RECRUITMENT AND HR
  • EXECUTIVE SEARCH
  • BEHAVIORAL INTERVIEW SKILLS CERTIFIED
  • MASTER’S DEGREE IN WHOLE SYSTEMS DESIGN
  • CREATOR OF CAREER VELOCITY™
  • AUTHOR OF QUALIFIED ISN’T ENOUGH
  • YOUMAP® CERTIFIED
  • OFFICIAL MEMBER OF FORBES COACHES COUNCIL
  • 2-TIME DISRUPTHR & INTERNATIONAL SPEAKER
  • SPEAKER SKILLS ACADEMY TRAINER

I’ve guided leaders from mid-level professionals to executives at companies like Nike and Intel through successful career transitions, promotions, and leadership growth across industries including healthcare, technology, consumer products, and nonprofit.

Career Velocity Coaching Packages
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THIS IS WHAT CLIENTS AND
PARTNERS SAY ABOUT GINA RILEY

Gina is a high-energy, knowledgeable sounding board who guided me in resetting and streamlining over 25 years of experience into a cohesive story. Even during the pandemic, she was able to personalize her coaching delivery and serve as my accountability partner while I was in career transition.
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Jason LandmarkPresident, Forest, Lawn, & Garden Blount International, Inc.
Gina has been in the room with executive-level candidates during finalist presentations. She has worked with employers to recruit and place leaders. This experience informs her perspective about what hiring decision makers are looking for and ways to approach the interview process. As a coach and advisor, she can put you in the heads of those you are trying to influence and help your message land.
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Jennifer DavisChief Marketing Officer, Learfield | Former Amazon Web Service
Gina helped me map out my career chronology in a way I could tell a streamlined, synthesized story so I could better communicate my career highlights. I have the right words to communicate my work style and key results and gained clarity about where my skills best fit in my target company.
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Sarah PetroneVice President Global Human Resources, RealWear, Inc. | former Portland Trail Blazers
I highly recommend Gina as a speaker who brings exceptional value to audiences focused on career transitions and building an executive presence in interviews. At the National Resume Writers' Conference, Gina captivated attendees with engaging, well-structured content and practical insights. Her session received rave reviews, with participants calling it "excellent." Attendees appreciated how she broke down complex topics into clear examples and actionable steps. Gina’s thoughtful approach to answering audience questions ensured everyone felt included and left with a solid understanding of the material. Gina’s presentation went beyond theory, offering concrete strategies and tools to help attendees immediately enhance their executive presence. If you're looking for a speaker who delivers actionable advice with clarity and impact, Gina is an outstanding choice. She’s a true asset to any conference lineup.
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Sara C. TimmNational Resume Writers Association (NRWA)
Gina put together an incredible workshop for the Moms in Tech community to help thousands of working professional mothers think through their personal brand and refine their storytelling capabilities. The content was well received, and she has followed up actively with the community and continued to engage with their practice pitches and posts. I really appreciated how thoughtful Gina was in putting this session together - she focused understanding the audience and really getting to the root of the challenges that working mothers in tech roles and tech companies face. Her presentation style is authentic and personable yet blended with just the right amount of authority to make her insights welcome and catalyzing. We would welcome Gina back at the drop of a hat, and look forward to it!
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Annie Tsai
Gina is an absolute delight to work with. I have a group of young people in my mentorship program. We held a group session.It was an inspiring and informative session. Her career velocity ™️ is just absolute genius. Whichever stage you are in your career, Gina can help just reach out to her.
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Dr. Judy G. Kerini
I had a very high opinion of Gina as I have known her for years. Her expertise, presentation and reputation have always been sterling. But, when I had the chance to work with her during a two day bootcamp and saw the amount of work and effort that goes into everything she does, my opinion of her grew beyond words. Watching her spend hours upon hours crafting custom presentations, taking each person's individual personalities and stories into account is a level of customization very few can match. In the end what I realized is that Gina is the person who inspires those that inspire others. That isn't a line, that is a reality. If you need support and someone that can take you to the next level, Gina should always be at the top of the list.
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Dan RothHR Operations Leader & Professional Speaker/Consultant
Gina provided an outstanding workshop for the Oregon State University-Cascades Engineering Science, Energy Systems Engineering, and Outdoor Products Senior Capstone class. She expertly reviewed networking techniques, strategies, and skills related to online profiles such as LinkedIn. Her presentation was dynamic, engaging, and accessible. Students were deeply appreciative of the expert insights she shared and her interactive presentation style. A student utilized their new skills for an interview the next day and landed the job. Highly recommend!!!
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Wendi WorthingtonAssistant Director of Career Development, Oregon State University
I've worked with Gina in past when she consulted on an employer branding project at my former company. She's a tremendous resource, a pleasure to work with, and very skilled at collaborating and building consensus. Gina was kind enough to accept an invitation to speak in a Professional Development course that I instruct at the University of Portland. She did a phenomenal job of identifying the needs of students at this level, and curating content and activities that were incredibly efficient and impactful. Every student walked away with a clear understanding of how they can best define and communicate their personal brand and/or their response to the dreaded "So tell me about yourself." Most had their first draft mocked up before the session ended. I really appreciate how practical Gina is. There isn't a lot of theoretical discussion, or asking questions simply as thought exercises. Instead, Gina gets in the weeds with you and pushes you to reframe your skills and experiences with a new lens. It takes work to find the rights words, and then to tweak and adjust and improve until it's perfectly yours, but her methods are thorough and thoughtful, and she'll have an immediate impact on the way you present yourself-- your background, skills and experiences, as well as your values, priorities and interests-- to the world.
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April DennisExecutive Director/Operations, KBF CPAs
Gina did a session for my Future Proof community of senior executives from all over the globe. She was thoughtful about how she put the presentation together and a great speaker. She addressed the questions and concerns about values, appearing arrogant online and ensuring finding the hidden job market with aplomb. Practical and generous with her wisdom!
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Diana Wu DavidDirector of Futures, ServiceNow
Gina is a true gem. She recently gave a talk for Job Seekers, a non-profit organization that helps people find jobs and transition careers. It was clear from the start that Gina is someone who’s found the job they were meant to do. Over and over, during the preparation for this talk and in its delivery, Gina demonstrated a depth of experience and insight coupled with keen business acumen, astute listening skills, and an ability to synthesize and up level what she heard in a way I’ve never seen anyone else do in my career. It’s clear Gina thinks strategically about her clients and their career possibilities, she has the confidence and experience to offer astute feedback and advice, and she delivers it all with intelligence and understanding. What a find for our group and for anyone who gets the opportunity to work with Gina!
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Ellen ReckoCareer Coach, Lake Grove Job Seekers & Former Intel
Recently Gina participated in IHRIM's Career Development Series, presenting on Career Path Management. During her webinar she discussed the concept of how to create a career development plan. The webinar was very well received by our audience. The following are comments we received from the audience: ‘This was awesome and fresh! I love her enthusiasm; you could hear in her voice and the desire to help people’ and ‘I love the unique approach to career development; this is shooting for a long term strategy’ and ‘Great presentation from somebody who really knows their stuff.’
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Laurie CarantitAdministrative Coordinator, Nonprofit Resources
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EASY APPLY ISN’T THE ANSWER

Relying on AI to tailor your résumé or cover letter and then clicking Easy Apply might feel like a time-saver, but it’s a fast track to blending in.

Easy Apply floods recruiters’ Applicant Tracking Systems (ATS) with hundreds of generic submissions, making it nearly impossible to stand out. For aspiring leaders and executives, this “spray and pray” approach doesn’t just waste time, it costs opportunities.

If you want to land high-impact roles, you can’t rely on shortcuts. Standing out requires crafting a compelling Unique Value Proposition (UVP) and navigating the hidden job market—where the most exciting opportunities emerge before they’re ever posted.

Don’t get lost in the noise. Take control of your career by doing what others won’t: differentiate yourself with a UVP, build authentic relationships, and position yourself as the leader they need. I’ll show you how.

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Get started on your journey today. Download my free career transition strategy guide.
TIRED OF COLLECTING FREE ADVICE THAT GETS YOU NOWHERE?

If you’ve been cobbling together tips and tricks from random sources only to end up with no clear direction—it’s time for a smarter approach.

My free strategy video guide and workbook is designed to help you take control of your career transition with confidence and clarity.

Here’s what’s inside:

  • A video masterclass, breaking down why every successful career move starts with a strategy—and how to build one that works.
  • A step-by-step workbook to help you craft an actionable career transition plan that’s tailored to your unique goals.

Stop spinning your wheels. Let this guide be the roadmap you need to land your next big role.

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Client Access to Career Velocity