By tapping into personal accounts and life lessons, great storytellers take others on a journey that connectswith people’s souls and inspires them to be their best. The stories they tell become one with their personal brand and signal they are an authority in their space.
Storytelling is the essence of thought leadership
Are you a go-to leader who others seek out as an authority? How do your stories impact those you lead? How about those in your industry?
The stories you tell and the way you tell them are an indicator of your unique value proposition and contribute to your personal and professional brand. By now, you should know a strong brand is vital – impacting your ability to progress in your career with greater ease.
I could not think of a better person to interview on this topic than Cathey Armillas, Marketing Strategist and author of the award-winning book, The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You and creator of the How to Rock a TED Talk program. She is a passionate, heartforward TEDx speaker, organizer, and internationally renowned speaking coach. She is also notorious for wildly successful marketing campaigns with clients ranging from big brands to mid-sized companies.